Slow fashion doesn't start with a marketing campaign or Instagram. It starts with choices. Even the most subtle ones – like the moment you run your finger along a label and see: 100% polyester. Or: 80% cotton, 20% polyester. It sounds inconspicuous, but it makes a huge difference.
What does the composition really tell us?
A fabric label is more than just information. It's a designer's manifesto, a technological decision, and a preview of how the garment will age. Here are a few things worth knowing:
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100% cotton – sounds natural and often feels good to wear, but it can warp, shrink, or lose its shape quickly. Not all cotton fabrics are luxury.
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Cotton with elastane (e.g., 96% / 4% - 92% / 8%) – slightly stretchy, more resistant to deformation, holds its shape, and moves well with you. Great for T-shirts or leggings.
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Cotton-polyester (e.g., 80%/20%) – enhanced durability, reduced risk of pilling, better color and shape retention. Ideal for everyday clothes that will last for years.
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Viscose, lyocell, modal – artificial cellulose fibers that can be very pleasant to the touch and breathable, but are also more sensitive to washing. Their quality depends on the manufacturer.
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Cupro – as soft as silk, yet entirely plant-based and breathable. Perfect for sensitive skin, luxurious to the touch.
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Sorona – an innovative corn-based fiber, flexible and durable, often used in sportswear and casual wear. Environmentally friendly when sourced responsibly.
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100% polyester – durable, but can be stifling, builds up static electricity quickly, and often has an unpleasant feel. Avoid, especially next to skin—unless it's recycled polyester, which may be a more sustainable option.
The consciousness that carries
At momonde, selecting the right ingredients is one of the most important design steps. We prioritize function and quality over fashion. That's why:
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in lighter clothes we use cotton with elastane ,
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in oversize sweatshirts or tracksuit sets – cotton with polyester ,
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We avoid 100% polyester where comfort matters.
It's not a compromise, it's a choice. Because good clothing is one that not only looks beautiful out of the box but also after the tenth wash.
How to shop more consciously?
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Always check the tag . It's 5 seconds that will tell you more than a photo on a model.
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Look for ratios. 90/10, 80/20, 96/4, 92/8 – these numbers matter, especially in cotton-elastane or polyester blends.
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Ask questions. If you're unsure about the ingredients, ask the brand. A reputable company should be able to answer them without any problem.
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Trust your touch. Material speaks volumes – just touch it. And feel it a little.
Conscious choices begin with information. And the label, though small, is one of the most powerful. In fashion that matters, it's the ingredients that speak volumes.
Because slow fashion isn't a trend. It's a decision. And it starts right here : under the finger that flips the label.
