The photos were taken in the heart of Kujawy, not far from where we come from and where we grew up. That’s no coincidence. We felt this campaign needed authenticity—something that doesn’t pretend to be idyllic, but simply is. That’s why we worked in three locations: at the Kaniewo Estate, the open-air museum in Kłóbka, and a local horse stable. The vibe? Pure October. Cold, overcast, damp and slightly misty. Just the way we like it this time of year.
It’s in conditions like these that the “cozy” instinct works best—when your skin shrinks from the cold and your body craves something soft and warm to wrap itself in. Oversized sweatshirts, tracksuits, long sleeves, and the Esme dress making its debut in this campaign were a perfect match. Their shapes and colors created a gentle contrast against the rustic, rural landscape, yet never disrupted its rhythm. Everything played in harmony: the herd of goats, the straw, the weathered wood, and the muted tones.
“October Issues” is more than just a campaign—it’s a moody moment, a story about the kind of warmth that comes with clothing. About how sometimes less really is more, and how the most meaningful thing is what’s real.
Special thanks to the Kuyavian-Dobrzyń Ethnographic Park in Kłóbka and the Kaniewo Estate.
Model: Joanna Słupczewska
Photo: Paweł Trojanowski
