We shot the campaign at Bliska Wioska houses in Kucharki Żydowskie in Mazovia – a homestead that doesn't pretend to be anything more than it is. A real home. With history. With wood that remembers more than one season. With a silence that isn't empty.
This place was created out of love for old things, nature and the kind of family chaos that somehow sorts itself out here. Hammocks strung wherever they'll fit, old floorboards sourced with devotion, paintings on the walls and a space where children disappear somewhere in the orchard and adults finally sit down. Without a phone. Without rushing. Bliska Wioska isn't a styling choice. It's context. And in this campaign, context was everything.
Weekend rhythm
The mood of this collection is a winter or very early spring weekend out of the city. A fireplace that warms you more mentally than physically. Tea drunk too slowly. Sweaters thrown on without thinking. Trousers you can sit down in – on the steps, on a bench, on a stone by the door. Silence in which you can hear your own thoughts – and that is a luxury. Self-care, understood simply: don't do more than necessary. Just be.
A new chapter: jackets
In this collection, we're introducing jackets for the first time. It's an important moment – because a jacket is always a statement. It's the first layer the world sees. It had to be exactly like the campaign itself: calm, functional, unobtrusive. The kind that doesn't say "new arrival", but says: "you'll keep me for a while". The jacket appears in its natural context – as part of a travel wardrobe, thrown over a sweater, fastened mid-movement, ready for a walk across wet grass and a quick trip out for firewood.
Clothes that don't get in the way
The silhouettes are soft. Layers natural. Colours calm – earthy, warm, slightly smoky. Clothes for living, not for posing. For sitting in a chair with one leg tucked under you. For stepping outside barefoot onto the terrace. For the drive home, knowing you'll come back. The winter–spring collection isn't about trends. It's about a state of mind.
The people behind the frame
This story wouldn't have happened without people who know how to work with sensitivity and trust in a place's atmosphere.
Model: Nadia Wójcik
Photography: Estella Dandyk
Make-up: Level Up Beauty
Every frame was made without rushing. Without excess. Leaving space for imperfection – because that's exactly what makes photographs breathe.
Better late than never
This campaign doesn't chase seasons. It doesn't try to beat anything to the punch. It is exactly what it was meant to be. And if we have one thing to say today, it's simply this: sometimes later really is better. Than never.
Special thanks
Dorota, Bliska Wioska. For your openness, your trust, and for creating a place that wasn't just the backdrop to this story – but an integral part of it.
Model: Nadia Wójcik
Photo: Estella Dandyk
MUA: Level Up Beauty